Senior Management

Our senior management team has over 60 years’ collective experience working in the lone worker protection industry.

Naz Dossa - CEO

Naz Dossa

Chief Executive Officer

Having started his career in banking, Naz has spent most of his career in and around the Telecoms and IT sectors including a spell as Managing Director of Network Services at Capita.

A large part of Naz’s career was at Colt Technology Services, a global telecoms and IT provider where he held numerous leadership positions across different business units and geographies.

Naz joins us from his most recent role as the UK Managing Director of Brightstar. During his time at there, Naz was twice voted into the prestigious Mobile Power 50 Rankings.

Since his appointment as Peoplesafe CEO, Naz has also assumed the role as Chair of the BSIA Lone Worker Section Committee, helping to drive innovation across the industry.

Sanjeev Kumar - CIO

Sanjeev Kumar

Chief Information Officer

Sanjeev has spent over 20 years in various Operational and Technical roles within the Telecoms and IT sectors, holding senior management positions in both start-ups and large corporate organisations.

During this time, Sanjeev has developed innovative and patented mobile technologies, used widely in the Telecoms sector. Before his appointment as CIO, Sanjeev was responsible for Peoplesafe’s product and technical operations and has been pivotal in delivering pioneering new services such as Geofence, building industry-leading technology platforms and reshaping the company’s IT infrastructure.

Sanjeev is committed to expanding the company’s technology portfolio, maintaining information governance compliance and finding practical applications for the latest innovations via new product and service development.

Ricardo Pombo - Operations Director

Ricardo Pombo

Operations Director

Since joining Peoplesafe in 2009, Ricardo has played a key role in developing the service we provide into the market-leading solution with proprietary alarm receiving software and new products exclusively created by Peoplesafe.

Ricardo oversees the operational activities within the company, including product development and customer support. With over 20 years’ of operational and client support experience within the Technology and Hospitality industries, Ricardo is dedicated to offering a first class service to our clients.

As an industry expert, he represents Peoplesafe as a member of the BSIA’s Lone Worker Section Committee, providing his knowledge and experience to help shape advice and legislation.

Michele Brown - Marketing Director

Michele Brown

Marketing Director

Michele has over 20 years’ international marketing leadership experience across multiple industries, specialising in the IT sector. Equally experienced in launching start-up brands in the tech space and in scaling the marketing function for established companies, Michele has previously worked at organisations such as Adobe, Epson, OpenTable Europe and, most recently, Constructionline.

She has extensive experience in developing and growing a marketing function, with particular focus on brand, lead generation, digital marketing, events and PR.

Michele possesses strong commercial awareness, which combined with a strong technical knowledge and significant B2B marketing expertise, ensures the business agenda is consistently met.

Since joining Peoplesafe, Michele has successfully overseen the merging of the previous Send For Help Group brands into a single, unified entity.

Vinay Agarwal - Business Transformation Director

Vinay Agarwal

Business Transformation Director

Vinay has over 12 years’ experience in delivering strategic and transformation change projects, business development and programme management. In the past he has worked for IBM, Accenture and Cooperative Energy.

Vinay is skilled at creating digital growth strategies and has previously delivered large transformation programmes for businesses ranging from scaled-up to Fortune500 companies.

As a Digital Transformation manager, Vinay has been specifically focused on digitising the business core and end-to-end customer experience design. During Vinay’s time with Peoplesafe, he has created a robust project delivery mechanism for a number of business transformation initiatives.

Matt Kennedy - Head of Sales Operations

Matt Kennedy

Head of Sales Operations

Matt is a qualified CIMA accountant who has been in the industry for 10 years.

For the past 8 years, Matt has worked within commercial roles at manufacturing, distribution and service orientated companies. He has mainly been focused on identifying the drivers behind financial performance and implementing processes and strategy to improve the business and sales processes.