Marketing Automation Manager

The Role

As the Marketing Automation Manager, you will power our high-growth aims by leveraging the full capabilities of Pardot and Salesforce. You will be the custodian of our customer data, ensuring that we have the best view of our key personas and integrate all data collection points to form a 360 view.

You will aim to grow our customer base and increase revenue from current customers by creating smart scoring and automated campaigns that nurture and convert from lead to sale. Integrating new MarTech software and platforms will add a new edge to our scalability, and you will work on connecting them to pass data and trigger new campaigns that engage and convert at higher rates.

If you’re looking for a place to try new ideas and accelerate your development in a fast-paced environment, then this is the perfect opportunity for you.

Key Responsibilities

  • Responsible for automated email marketing program development and execution, including segmentation, testing, and deployment.
  • Maintain marketing automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing and sales team.
  • Work with management to define KPIs, create reporting (in Salesforce + Pardot), and analyse campaign performance. Create recommendations to optimise campaigns continuously.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
  • Plan and manage contact strategies to support lead nurturing, conversion, retention, cross-sell, up-sell or reduce churn rates.
  • Manage the customer database in Pardot and Salesforce to ensure data is up-to-date and connect different systems to use all available data sources to create a full view of our customers.
For the full job description click here.

Direct applicants only, no agencies.

Please note: Due to the high volume of applications, we will not be able to respond to all candidates. If you have not been contacted within two weeks of submitting your application then you have not been successful. If we do not contact you this time, we will hold your details (in line with GDPR) for a period of 12-months, in case a suitable opportunity arises. If you do not wish your details to be stored then please request this on your cover letter.

Interested? Apply today
Job Title
Marketing Automation Manager
Reporting to
Freddie McGrath
Apply today

An industry leading UK-based technology business

Peoplesafe is an industry leading UK-based technology business centred around the safety of lone and at-risk workers across both public and private sectors.

Protecting over 150,000 employees, our customer base includes more than 100 NHS trusts, 150 local authorities, 200 housing associations and hundreds of commercial organisations in sectors including utilities, facilities management, distribution and care.

Learn more about Peoplesafe
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